Transformers Feature —
Booting Up Cold
Does a robot die a little each time it’s rebooted? When “The Transformers” first appeared in the eighties in its comic book and cartoon series incarnations, words like “brand”, “franchise” and “reboot” were seldom applied outside the slick, knife-edged world of corporate business. But capitalism has come a long, long way since then. In these times of ratings chasers, bean counters and brand shouters, beloved character-centric storylines have been price-tagged and bagged.
Category: Features
Tags: Feature




